
Do you wanna move from being a journalist, sports reporter and TV host to becoming a creative copywriter? Ask me how.
Just kiddind, I don’t even know how I ended up here.
All I know is that after doing some copywriting freelance, I decided to come from Macaé/RJ to São Paulo in 2020 aiming to work in a big agency. And here I am!
I've worked at Africa Creative from January 2022 to June 2023, doing jobs for clients such as Marisa, Ambev, Popeyes, Azul Linhas Aéreas, Hering and Kraft Heinz.
Currently at Euphoria Creative, working with huge and amazing clientes such as Hellmann's, Dove, Wellhub, Havaianas, Kibon, Twitch, JCDecaux and Amazon Music.
Crazy how this big world spins, right? Text me so we can meet in one of these turnarounds and have a coffee.
︎︎︎ +55 11 97691-5951
︎︎︎ biancalfratus@gmail.com
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Cannes Lions
Shortlist 2025 • Media • OOH For All • JCDecaux
El Ojo
Bronze 2024 • Radio & Audio • Don't Mess with a Princess • Vivo
Effie
Silver 2025 • Influencer Marketing • Mayonnaisism • Hellmann's
Shortlist 2025 • Break Point • Welhub
Shortlist 2025 • Rangos Sinistros • Hellmann's
Clube de Criação
Silver 2025 • Branded Content & Experience • Mayonnaisism • Hellmann's
Bronze 2025 • Integrated Case • Mayonnaisism • Hellmann's
Bronze 2025 • Digital • MockupStock • JCDecaux
In Book 2025 • Promo/Direct • MockupStock • JCDecaux
Bronze 2025 • ESG/Impact • OOH For All • JCDecaux
Bronze 2025 • Out of Home • OOH For All • JCDecaux
In Book 2025 • Creative Use of Audio • OOH For All • JCDecaux
Silver 2024 • Rádio • Don't Mess with a Princess • Vivo
In Book 2024 • Ilustração • Vivos e Ao Vivo • Twitch