2025
Euphoria Creative
Euphoria Creative
CCO:Marcelo RizĂŠrio
CD: Ricardo Alonso
CW: Bianca Fratus
AD: Victor Piva
CD: Ricardo Alonso
CW: Bianca Fratus
AD: Victor Piva
BREAK POINT
Everyone talks about the breaking point, but no one talks about whatâs behind that moment.
And itâs not just about tennis rackets. Itâs about life.
With this insight, Wellhub - the official sponsor of Rio Open 2025 - used the moment when all eyes
were on the tournament to talk about something people often forget to look at: mental health.
A campaign with everything it deserved: a film, an activation,and a series of prints produced
by hand and released in both Portuguese and English.
Everyone talks about the breaking point, but no one talks about whatâs behind that moment.
And itâs not just about tennis rackets. Itâs about life.
With this insight, Wellhub - the official sponsor of Rio Open 2025 - used the moment when all eyes
were on the tournament to talk about something people often forget to look at: mental health.
A campaign with everything it deserved: a film, an activation,and a series of prints produced
by hand and released in both Portuguese and English.
