2025
Euphoria Creative
Euphoria Creative
CCO:Marcelo Rizério
CD & AD: Ricardo Alonso
ACD: Bianca Fratus
CW: Mayara Schwab
CD & AD: Ricardo Alonso
ACD: Bianca Fratus
CW: Mayara Schwab
CREATING IS HUMAN
Is it possible to promptify creativity? And directing? Editing? Producing?
I’ll tell you: no. The tool may tool you up, but in the end (and at the very beginning), creation is human.
So is the future of production.
Based on this provocation, we created the 2025 campaign for Whext, a Brazilian festival
and award focused on the future of audiovisual advertising production.
ASCII language, 11 long copies and a whole lot of craft.
Is it possible to promptify creativity? And directing? Editing? Producing?
I’ll tell you: no. The tool may tool you up, but in the end (and at the very beginning), creation is human.
So is the future of production.
Based on this provocation, we created the 2025 campaign for Whext, a Brazilian festival
and award focused on the future of audiovisual advertising production.
ASCII language, 11 long copies and a whole lot of craft.
