2024

Euphoria Creative
CCO:Marcelo RizĂŠrio
CD: Rafael Guth
CW: Bianca Fratus
AD: Henrique Soares

HAVAIANAS MEN

We created Havaianas’ first-ever campaign focused on men, which was also the perfect moment for another brand first: a communication built entirely around product features. Because let’s be honest, men love specifics. Technology. Details. The kind of information that proves why something is worth choosing.

A highly visual campaign with 3D elements and attention-grabbing headlines to reinforced that men want
to be with comfort at their feet.