2023
Euphoria Creative
Euphoria Creative
ECD:Marcelo Rizério
CD: Rafael Guth
CW: Bianca Fratus
AD: Henrique Soares,
Luã Campos
Ilustrations: Amanda Lobos, Heloisa Hariadne, Henrique Soares, Luã Campos, Manoel Quitério, Suzane Lopes.
CD: Rafael Guth
CW: Bianca Fratus
AD: Henrique Soares,
Luã Campos
Ilustrations: Amanda Lobos, Heloisa Hariadne, Henrique Soares, Luã Campos, Manoel Quitério, Suzane Lopes.
TWITCH: LIVE & ALIVE
If Twitch users claimed that they didn't watch black streamers' lives because they didn't know any, we put those streamers in a place where they couldn't be ignored: in the platform's ads. And oh, we also created a highlight shelf for them on the Twitch front page. That's how we transformed the largest livestream platform in the world into the largest amplifier of #BlackVoices.
If Twitch users claimed that they didn't watch black streamers' lives because they didn't know any, we put those streamers in a place where they couldn't be ignored: in the platform's ads. And oh, we also created a highlight shelf for them on the Twitch front page. That's how we transformed the largest livestream platform in the world into the largest amplifier of #BlackVoices.
