2023
Young Lions Brasil
Young Lions Brasil
CW: Bianca Fratus
AD: João Garba
AD: João Garba
BURGER KING - PRESERVATIVE FREE COUPONS
You never forget your first time at the Young Lions! Especially when it earns you 4th place in the Digital category, out of over 200 entries. The challenge? Burger King needed to talk about its clean label menu, free from artificial colors and preservatives. So, we took the preservatives out of everything—even the brand’s famous coupons, which now have the same expiration date as BK's real food.
You never forget your first time at the Young Lions! Especially when it earns you 4th place in the Digital category, out of over 200 entries. The challenge? Burger King needed to talk about its clean label menu, free from artificial colors and preservatives. So, we took the preservatives out of everything—even the brand’s famous coupons, which now have the same expiration date as BK's real food.
