2025

Euphoria Creative

CCO:Marcelo Rizério
CD: Ricardo Alonso
CW: Bianca Fratus
AD: Victor Piva
Art Assistant: João Perri

NUTRITION IN FOCUS. SO IS YOUR PET.

POV: you just launched the New Generation PremieR campaign.

PremieR has always put nutrition front and center. So when it came time to launch their new formula we turned that brand truth into a campaign: “Nutrition in focus. So is your pet.”

Inspired by the POV format native to social media, we invited people to experience mealtime from the pet’s perspective, right from inside the food bowl.

Because who doesn't love yo whatch (and hear) a dog or car eat?

︎Back to home︎

BIANCA FRATUS ︎ ACD / COPYWRITER

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