https://biancafratus.work Bianca Fratus Tue, 09 Dec 2025 15:51:21 +0000 https://biancafratus.work en https://biancafratus.work/Header-Text Thu, 27 Apr 2023 16:19:10 +0000 Bianca Fratus https://biancafratus.work/Header-Text Bianca &nbsp; &nbsp;Fratus Creative Coypywriter https://biancafratus.work/38027711 Tue, 09 Dec 2025 14:34:25 +0000 Bianca Fratus https://biancafratus.work/38027711 2025 Euphoria Creative CCO:Marcelo RizérioCD &amp; AD: Ricardo Alonso ACD: Bianca FratusCW: Mayara Schwab CREATING IS HUMAN &nbsp;Is it possible to promptify creativity? And directing? Editing? Producing? I’ll tell you: no. The tool may tool you up, but in the end (and at the very beginning), creation is human. So is the future of production. Based on this provocation, we created the 2025 campaign for Whext, a Brazilian festival and award focused on the future of audiovisual advertising production. ASCII language, 11 long copies and a whole lot of craft. <img width="3456" height="2234" width_o="3456" height_o="2234" data-src="https://freight.cargo.site/t/original/i/df777ebd367b3e4c54632c90908275c4c5ada69a463e728c36b9f2d15460986c/parede_todos-copy-1.jpg" data-mid="241601858" border="0" src="https://freight.cargo.site/w/1000/i/df777ebd367b3e4c54632c90908275c4c5ada69a463e728c36b9f2d15460986c/parede_todos-copy-1.jpg" /><img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/85036e9eaa2bb3a2bfb0c1f40fe0bf6e0f93998d54e301695e8a2846f82c62ad/gif_type.gif" data-mid="241601853" border="0" src="https://freight.cargo.site/w/1000/i/85036e9eaa2bb3a2bfb0c1f40fe0bf6e0f93998d54e301695e8a2846f82c62ad/gif_type.gif" /> <img width="3456" height="2234" width_o="3456" height_o="2234" data-src="https://freight.cargo.site/t/original/i/9625bf6528d844d5dbcdf34fb5e1453ef21fc321dc957b9f7234281d026995f2/close_diretor_de_arte-copy-1.jpg" 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data-src="https://freight.cargo.site/t/original/i/ea0e46103d5ea3cb25845c3a9c01652bc290a2e8c9affc0eee5d40c1d60f6198/gif_dop.gif" data-mid="241601846" border="0" src="https://freight.cargo.site/w/1000/i/ea0e46103d5ea3cb25845c3a9c01652bc290a2e8c9affc0eee5d40c1d60f6198/gif_dop.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/156e3530e0f675706900194094c7d513a1156ff086aedc41def9ed881041c443/gif_ideia.gif" data-mid="241601850" border="0" src="https://freight.cargo.site/w/1000/i/156e3530e0f675706900194094c7d513a1156ff086aedc41def9ed881041c443/gif_ideia.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f4f8b229efa501fc9afdf48e2fad249909b6b5bd4681f95a7a18bc804cdc497/gif_prod_musical-1.gif" data-mid="241601851" border="0" src="https://freight.cargo.site/w/1000/i/7f4f8b229efa501fc9afdf48e2fad249909b6b5bd4681f95a7a18bc804cdc497/gif_prod_musical-1.gif" /> <img width="3456" height="2234" width_o="3456" height_o="2234" data-src="https://freight.cargo.site/t/original/i/dbdd617e2755d0965b0ad6001b5c955a017f997d8b8ec8726f3aae35fe9652f5/maquina_costura_figurinista_pb-copy-1.jpg" data-mid="241601856" border="0" src="https://freight.cargo.site/w/1000/i/dbdd617e2755d0965b0ad6001b5c955a017f997d8b8ec8726f3aae35fe9652f5/maquina_costura_figurinista_pb-copy-1.jpg" /> <img width="3456" height="2234" width_o="3456" height_o="2234" data-src="https://freight.cargo.site/t/original/i/375fe84064c9c7118f1c930556660ababf6538bd75b980f4dbd38239a0b31605/robo_diretor_pb-copy.jpg" data-mid="241601860" border="0" src="https://freight.cargo.site/w/1000/i/375fe84064c9c7118f1c930556660ababf6538bd75b980f4dbd38239a0b31605/robo_diretor_pb-copy.jpg" /> <img width="3456" height="2234" width_o="3456" height_o="2234" data-src="https://freight.cargo.site/t/original/i/85aebae4ec9cac5b545fa016c38a381cc5b16d6a8f5e37a7158b8ba70ba4291f/robo_maquiador_pb-copy-1.jpg" 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data-src="https://freight.cargo.site/t/original/i/3c1cf476708564db1e1aec0c0a2069daa4d4715a5b09d6a7560d40f5c094b664/celular_produtor_pb-copy.jpg" data-mid="241601840" border="0" src="https://freight.cargo.site/w/1000/i/3c1cf476708564db1e1aec0c0a2069daa4d4715a5b09d6a7560d40f5c094b664/celular_produtor_pb-copy.jpg" /> <img width="1920" height="1241" width_o="1920" height_o="1241" data-src="https://freight.cargo.site/t/original/i/b9072ada96aea8903796962f61560867af4dc819b65a90542c537272f8e04162/3c3a4d58-e8c7-408a-82e5-30e85b6ee7a4_rw_1920.gif" data-mid="241601836" border="0" src="https://freight.cargo.site/w/1000/i/b9072ada96aea8903796962f61560867af4dc819b65a90542c537272f8e04162/3c3a4d58-e8c7-408a-82e5-30e85b6ee7a4_rw_1920.gif" /> <img width="1920" height="1241" width_o="1920" height_o="1241" data-src="https://freight.cargo.site/t/original/i/30d73be0ce6e6f75c4e4f9e953ae5e79450851d4103c9d0fc94a07f7acebad79/417c6f21-1e87-4ceb-9216-06f386b9e660_rw_1920.jpg" data-mid="241601837" border="0" src="https://freight.cargo.site/w/1000/i/30d73be0ce6e6f75c4e4f9e953ae5e79450851d4103c9d0fc94a07f7acebad79/417c6f21-1e87-4ceb-9216-06f386b9e660_rw_1920.jpg" /> <img width="1920" height="1241" width_o="1920" height_o="1241" data-src="https://freight.cargo.site/t/original/i/1bad1038f0d2d3fa8dfec9b1485844a2e005ae3f45e08011939e60ce3b58a21f/fbe126fb-093c-4535-86ee-b9f2342b2fac_rw_1920.jpg" data-mid="241601844" border="0" src="https://freight.cargo.site/w/1000/i/1bad1038f0d2d3fa8dfec9b1485844a2e005ae3f45e08011939e60ce3b58a21f/fbe126fb-093c-4535-86ee-b9f2342b2fac_rw_1920.jpg" /> ︎Back to home︎&nbsp; https://biancafratus.work/38023840 Mon, 08 Dec 2025 00:59:47 +0000 Bianca Fratus https://biancafratus.work/38023840 2025 Euphoria Creative CCO:Marcelo RizérioCD: Ricardo AlonsoCW: Bianca Fratus, Davi CorreiaAD: Matheus Mauad MAYONNAISISM &nbsp; To put homemade decorated potato salads on a spotlight, we honored this tradition that has always been art, by framing it as one. That's how we launched Mayonnaisism, a movement that was born on Brazilian tables and reborn in an art gallery. <img width="1920" height="1256" width_o="1920" height_o="1256" data-src="https://freight.cargo.site/t/original/i/c50971fe9b605f86a9d5516a5855b82613e59da66c0a375cc157058708107326/dea97123-bfe4-4236-8c6c-5d8e7a93144a_rw_1920.jpg" data-mid="241545306" border="0" src="https://freight.cargo.site/w/1000/i/c50971fe9b605f86a9d5516a5855b82613e59da66c0a375cc157058708107326/dea97123-bfe4-4236-8c6c-5d8e7a93144a_rw_1920.jpg" /><img width="1920" height="1115" width_o="1920" height_o="1115" data-src="https://freight.cargo.site/t/original/i/75001e74eecb2222182a7d7192262adb603895187892900f164bc689be1d6a39/2c696e6c-e23d-4d49-999c-5921bd09643b_rw_1920.jpg" data-mid="241545324" border="0" src="https://freight.cargo.site/w/1000/i/75001e74eecb2222182a7d7192262adb603895187892900f164bc689be1d6a39/2c696e6c-e23d-4d49-999c-5921bd09643b_rw_1920.jpg" /> <img width="1920" height="662" width_o="1920" 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width="1920" height="696" width_o="1920" height_o="696" data-src="https://freight.cargo.site/t/original/i/b3de6d3f2275f7f8d59e402267173a291cb2e395710f410ab05f873c86d852da/2579cbb0-617d-49a8-b1a4-f919cd64b3a1_rw_1920-1.jpg" data-mid="241545326" border="0" src="https://freight.cargo.site/w/1000/i/b3de6d3f2275f7f8d59e402267173a291cb2e395710f410ab05f873c86d852da/2579cbb0-617d-49a8-b1a4-f919cd64b3a1_rw_1920-1.jpg" /><img width="1920" height="908" width_o="1920" height_o="908" data-src="https://freight.cargo.site/t/original/i/44c2304c16299fc04745ef27393dd36f9b38d26109c236c0933c45f0c1b4af2e/b66c0650-2a84-4976-af2a-ac37eddb36ed_rw_1920.jpg" data-mid="241545305" border="0" src="https://freight.cargo.site/w/1000/i/44c2304c16299fc04745ef27393dd36f9b38d26109c236c0933c45f0c1b4af2e/b66c0650-2a84-4976-af2a-ac37eddb36ed_rw_1920.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f1c85820c923457589b45a379ea193b9b7b21e5e2f50d839cf634be88a47a932/50ab304f-0e4d-40d2-9ab6-ce099de8ece5_rw_1920.gif" data-mid="241545325" border="0" src="https://freight.cargo.site/w/1000/i/f1c85820c923457589b45a379ea193b9b7b21e5e2f50d839cf634be88a47a932/50ab304f-0e4d-40d2-9ab6-ce099de8ece5_rw_1920.gif" /> ︎Back to home︎&nbsp; https://biancafratus.work/38023852 Mon, 08 Dec 2025 01:27:22 +0000 Bianca Fratus https://biancafratus.work/38023852 2025 Euphoria Creative CCO:Marcelo RizérioCD: Ricardo AlonsoCW: Bianca Fratus, Davi CorreiaAD: Matheus Mauad OOH FOR ALL&nbsp; &nbsp;A Cannes Lions shortlisted work.Do OOH media channels really speak to everyone who’s out-of-home? With this idea, they finally do. We developed a device that allows people with visual impairments to access promotions, news, and all the relevant information OOH has to offer. An idea that opened new doors in communication and became a new business vertical for JCDecaux. <img width="3456" height="1945" width_o="3456" height_o="1945" data-src="https://freight.cargo.site/t/original/i/86090a1fe50acb2c2cf03207b5ac6a67c740735b1e1fe90d93d8e77106697fa5/site_ooh4all-001.jpg" data-mid="241545738" border="0" src="https://freight.cargo.site/w/1000/i/86090a1fe50acb2c2cf03207b5ac6a67c740735b1e1fe90d93d8e77106697fa5/site_ooh4all-001.jpg" /> <img width="3456" height="1123" width_o="3456" height_o="1123" data-src="https://freight.cargo.site/t/original/i/6be9ffaafbea837588c37269f8daeca953878c89b8d0f76be89d9e3eb30de261/site_ooh4all-003.jpg" data-mid="241545740" border="0" src="https://freight.cargo.site/w/1000/i/6be9ffaafbea837588c37269f8daeca953878c89b8d0f76be89d9e3eb30de261/site_ooh4all-003.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45fec9043111b705662a67ba532d9e42a4468bc65c1156fb191426294adc2e06/site_ooh4all-thumbnail_principal.gif" data-mid="241545755" border="0" src="https://freight.cargo.site/w/1000/i/45fec9043111b705662a67ba532d9e42a4468bc65c1156fb191426294adc2e06/site_ooh4all-thumbnail_principal.gif" /><img width="3456" height="1951" width_o="3456" height_o="1951" data-src="https://freight.cargo.site/t/original/i/16bdaf90613d78e323c1dfdf2b29824500d04f992734e3d88b6d7d0d49e94424/site_ooh4all-004.jpg" data-mid="241545741" border="0" src="https://freight.cargo.site/w/1000/i/16bdaf90613d78e323c1dfdf2b29824500d04f992734e3d88b6d7d0d49e94424/site_ooh4all-004.jpg" /><img width="3456" height="1945" width_o="3456" height_o="1945" data-src="https://freight.cargo.site/t/original/i/5408f1d54a101de05e751f728f02bec8aeb46785b7080089ad4d649d6098abf8/site_ooh4all-005.jpg" data-mid="241545742" border="0" src="https://freight.cargo.site/w/1000/i/5408f1d54a101de05e751f728f02bec8aeb46785b7080089ad4d649d6098abf8/site_ooh4all-005.jpg" /><img width="4860" height="1036" width_o="4860" height_o="1036" data-src="https://freight.cargo.site/t/original/i/40c18c97b185d83e90e45f7a9a5c117d5797df6680439a750a5af03fb4f7a7e5/site_ooh4all-011.gif" data-mid="241545751" border="0" src="https://freight.cargo.site/w/1000/i/40c18c97b185d83e90e45f7a9a5c117d5797df6680439a750a5af03fb4f7a7e5/site_ooh4all-011.gif" /><img width="3456" height="1949" width_o="3456" height_o="1949" data-src="https://freight.cargo.site/t/original/i/af22717f010bb1cfe1f7f8e015835f1da2db20136af92a1de49c150c7fed5d9f/site_ooh4all-009.jpg" data-mid="241545747" border="0" src="https://freight.cargo.site/w/1000/i/af22717f010bb1cfe1f7f8e015835f1da2db20136af92a1de49c150c7fed5d9f/site_ooh4all-009.jpg" /><img width="2880" height="810" width_o="2880" height_o="810" data-src="https://freight.cargo.site/t/original/i/c01e8c54b4fb2e8da46ae6b64008cf26430620f15a2cf61a19696455ec8559dc/site_ooh4all-010.gif" data-mid="241545748" border="0" src="https://freight.cargo.site/w/1000/i/c01e8c54b4fb2e8da46ae6b64008cf26430620f15a2cf61a19696455ec8559dc/site_ooh4all-010.gif" /><img width="3456" height="2508" width_o="3456" height_o="2508" data-src="https://freight.cargo.site/t/original/i/71e6cd3268cc530a5dc2e557e9040c985b9b07f006cdc6444aabf183332bd20d/site_ooh4all-006.jpg" data-mid="241545743" border="0" src="https://freight.cargo.site/w/1000/i/71e6cd3268cc530a5dc2e557e9040c985b9b07f006cdc6444aabf183332bd20d/site_ooh4all-006.jpg" /><img width="3456" height="1869" width_o="3456" height_o="1869" data-src="https://freight.cargo.site/t/original/i/0b5d293eaadb1f1a87ab8302a70e769e92f7567768f3f9c73d7d4c784ac7dd4d/site_ooh4all-012.jpg" data-mid="241545753" border="0" src="https://freight.cargo.site/w/1000/i/0b5d293eaadb1f1a87ab8302a70e769e92f7567768f3f9c73d7d4c784ac7dd4d/site_ooh4all-012.jpg" /><img width="3454" height="1694" width_o="3454" height_o="1694" data-src="https://freight.cargo.site/t/original/i/f5db64993d515d9bac49985a2c98e0e2ec6c5fd6dcca79708ce5c94843f35cd1/site_ooh4all-013.jpg" data-mid="241545754" border="0" src="https://freight.cargo.site/w/1000/i/f5db64993d515d9bac49985a2c98e0e2ec6c5fd6dcca79708ce5c94843f35cd1/site_ooh4all-013.jpg" /> ︎Back to home︎&nbsp; https://biancafratus.work/38024989 Mon, 08 Dec 2025 13:02:12 +0000 Bianca Fratus https://biancafratus.work/38024989 2025 Euphoria Creative CCO:Marcelo RizérioCD: Ricardo Alonso, Rafael GuthCW: Bianca Fratus, Mayara SchwabAD: Henrique Soares, Alana Marques MOCKUPSTOCK &nbsp;Mockups that sell your ideas while also selling JCDecaux Brazil's media. It's that simple, and it's good for everyone.Made with love for the whole creative community &lt;3 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff0e7a1e51b4e9be5018af5c90da91a2040a70bd86993e62a8ca4174fa64ff06/mockupstock-005.gif" data-mid="241558086" border="0" src="https://freight.cargo.site/w/1000/i/ff0e7a1e51b4e9be5018af5c90da91a2040a70bd86993e62a8ca4174fa64ff06/mockupstock-005.gif" /><img width="3456" height="1945" width_o="3456" height_o="1945" data-src="https://freight.cargo.site/t/original/i/dde3d61ac0b17d068cb2b3e54d67a8219e50946daa4dd8e137a9610e0caf44d1/mockupstock-003.jpg" data-mid="241558084" border="0" src="https://freight.cargo.site/w/1000/i/dde3d61ac0b17d068cb2b3e54d67a8219e50946daa4dd8e137a9610e0caf44d1/mockupstock-003.jpg" /> <img width="3456" height="1945" width_o="3456" height_o="1945" data-src="https://freight.cargo.site/t/original/i/ad0f5cf032b5d31792501ca55af5e645cc819aa82c52083b55a9c213bab1a9a8/mockupstock-001-thumbcase.jpg" data-mid="241558080" border="0" src="https://freight.cargo.site/w/1000/i/ad0f5cf032b5d31792501ca55af5e645cc819aa82c52083b55a9c213bab1a9a8/mockupstock-001-thumbcase.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a6e02aaa7c99d5494edd11c713b379c129234bdf159e332f01f8207220375e5/thumb_principal.gif" data-mid="241558092" border="0" src="https://freight.cargo.site/w/1000/i/4a6e02aaa7c99d5494edd11c713b379c129234bdf159e332f01f8207220375e5/thumb_principal.gif" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7e28a4ac3fdfa85bdfb4c2c4bcbd5bc3f2e693ce0c6678c65592024781a6e51a/JCDecaux_Mockupstock_3000x2000_GIF.gif" data-mid="241558278" border="0" src="https://freight.cargo.site/w/1000/i/7e28a4ac3fdfa85bdfb4c2c4bcbd5bc3f2e693ce0c6678c65592024781a6e51a/JCDecaux_Mockupstock_3000x2000_GIF.gif" /><img width="3456" height="1193" width_o="3456" height_o="1193" data-src="https://freight.cargo.site/t/original/i/ea9ec552138e2d7c66742b5b68de580157009e6818898c7eeb61eee556f5b27d/mockupstock-006.jpg" data-mid="241558087" border="0" src="https://freight.cargo.site/w/1000/i/ea9ec552138e2d7c66742b5b68de580157009e6818898c7eeb61eee556f5b27d/mockupstock-006.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8196cb4a8a75ce615b32ff5236e57580edbe1d945ced434e6486b851115b1987/JCDecaux_Mockupstock_GIF.gif" data-mid="241558279" border="0" src="https://freight.cargo.site/w/1000/i/8196cb4a8a75ce615b32ff5236e57580edbe1d945ced434e6486b851115b1987/JCDecaux_Mockupstock_GIF.gif" /><img width="3456" height="3408" width_o="3456" height_o="3408" data-src="https://freight.cargo.site/t/original/i/2018b7fd94c810aa810e084c5a21fbd2dc72227db73b9946c3a09d5ecfc61fd6/mockupstock-004.gif" data-mid="241558085" border="0" src="https://freight.cargo.site/w/1000/i/2018b7fd94c810aa810e084c5a21fbd2dc72227db73b9946c3a09d5ecfc61fd6/mockupstock-004.gif" /><img width="1920" height="960" width_o="1920" height_o="960" data-src="https://freight.cargo.site/t/original/i/91d27d6f524c72869aad6e3bc113ff3fe73a899a77187a0f338d4c68dde81c6a/Deck_Mockupstock_Lancamento_KitB.jpg" data-mid="241558274" border="0" src="https://freight.cargo.site/w/1000/i/91d27d6f524c72869aad6e3bc113ff3fe73a899a77187a0f338d4c68dde81c6a/Deck_Mockupstock_Lancamento_KitB.jpg" /> ︎Back to home︎&nbsp; https://biancafratus.work/38023872 Mon, 08 Dec 2025 01:47:23 +0000 Bianca Fratus https://biancafratus.work/38023872 2025 Euphoria Creative CCO:Marcelo RizérioCD: Ricardo AlonsoCW: Bianca FratusAD: Victor Piva Art Assistant: João Perri NUTRITION IN FOCUS. SO IS YOUR PET. &nbsp; POV: you just launched the New Generation PremieR campaign. PremieR has always put nutrition front and center.&nbsp; So when it came time to launch their new formula we turned that brand truth into a campaign:&nbsp; “Nutrition in focus. So is your pet.” Inspired by the POV format native to social media, we invited people to experience mealtime from the pet’s perspective, right from inside the food bowl. Because who doesn't love yo whatch (and hear) a dog or car eat?&nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7e5a18f108a087f346fe17a14c75cdcbbc79ec4d5c3206b2bfda6283b77f61c2/abcc5738-02f8-429a-bc40-5fac4d596fbe_rw_1200.jpg" data-mid="241546012" border="0" src="https://freight.cargo.site/w/1000/i/7e5a18f108a087f346fe17a14c75cdcbbc79ec4d5c3206b2bfda6283b77f61c2/abcc5738-02f8-429a-bc40-5fac4d596fbe_rw_1200.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c46eb06ecb16092255186b0caaaec0af53c79f8ff8a4014e99d4654f818bb9ae/d651a6eb-2db7-4f5d-9849-739db1b0d4b6_rw_1200.jpg" data-mid="241546028" border="0" src="https://freight.cargo.site/w/1000/i/c46eb06ecb16092255186b0caaaec0af53c79f8ff8a4014e99d4654f818bb9ae/d651a6eb-2db7-4f5d-9849-739db1b0d4b6_rw_1200.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0eab8ddcd976d22249522680ce395edad505ff77b085f19e46a6ea28001bd74f/16bca0fc-785b-485a-8c09-c3eed483a97b_rw_1200.jpg" data-mid="241546001" border="0" src="https://freight.cargo.site/w/1000/i/0eab8ddcd976d22249522680ce395edad505ff77b085f19e46a6ea28001bd74f/16bca0fc-785b-485a-8c09-c3eed483a97b_rw_1200.jpg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/eea3dc9e97c59bf64baccbd1c1a58cce283985efb7ea6c159a23d29426fdf102/fd29f950-7055-437c-ae2d-6746c3f05a6c_rw_1200.jpg" data-mid="241546046" border="0" src="https://freight.cargo.site/w/1000/i/eea3dc9e97c59bf64baccbd1c1a58cce283985efb7ea6c159a23d29426fdf102/fd29f950-7055-437c-ae2d-6746c3f05a6c_rw_1200.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f968e1c9237af07de1959163e889f161b2eb73d1a65f319bd602e492fd45d1a1/1d9bc9a2-6203-46fa-aa6b-aedf2ea81447_rw_1200.jpg" data-mid="241545983" border="0" src="https://freight.cargo.site/w/1000/i/f968e1c9237af07de1959163e889f161b2eb73d1a65f319bd602e492fd45d1a1/1d9bc9a2-6203-46fa-aa6b-aedf2ea81447_rw_1200.jpg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d85eb81c563b927826fcf2f6e11e08f688226d26bcca18aa2c1f722cae8d5c77/ca9ac623-dab7-4f7a-a8a9-e6a71b4396e4_rw_1200.jpg" data-mid="241546016" border="0" src="https://freight.cargo.site/w/1000/i/d85eb81c563b927826fcf2f6e11e08f688226d26bcca18aa2c1f722cae8d5c77/ca9ac623-dab7-4f7a-a8a9-e6a71b4396e4_rw_1200.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" 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data-src="https://freight.cargo.site/t/original/i/63e0fc063e9a7d1c2ca08c5fe556602e9046417186249c33b89db6766f43f4e1/188b83c8-f206-40f0-8d41-835e8c58b366_rw_1200.jpg" data-mid="241546007" border="0" src="https://freight.cargo.site/w/1000/i/63e0fc063e9a7d1c2ca08c5fe556602e9046417186249c33b89db6766f43f4e1/188b83c8-f206-40f0-8d41-835e8c58b366_rw_1200.jpg" /><img width="567" height="709" width_o="567" height_o="709" data-src="https://freight.cargo.site/t/original/i/4bb56d94b352c2d8855091c2984af84022eb197bc48526c3708eda236534f08c/306106c2-2d8e-4cfa-8aa8-6767dc850651_rw_600.gif" data-mid="241546009" border="0" src="https://freight.cargo.site/w/567/i/4bb56d94b352c2d8855091c2984af84022eb197bc48526c3708eda236534f08c/306106c2-2d8e-4cfa-8aa8-6767dc850651_rw_600.gif" /><img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a7ed076076115b49a00c7fb1c23948d5797d82ffcdf6b254e0372f22139c7ec8/dcc21f84-b855-4913-838a-5441b7e74a3d_rw_1200.gif" 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data-src="https://freight.cargo.site/t/original/i/1cf8b80caa83459b6ea900a911ec711c31bb3c60ec4a17437af856a535a89a40/e1095715-6cfc-42c8-b7e7-e0770dd2e0d5_rw_1200.jpg" data-mid="241546063" border="0" src="https://freight.cargo.site/w/1000/i/1cf8b80caa83459b6ea900a911ec711c31bb3c60ec4a17437af856a535a89a40/e1095715-6cfc-42c8-b7e7-e0770dd2e0d5_rw_1200.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/49a873ce415ee196f9dc1f1f44f182c00a07b66c248e64b73b649fb753f210db/f44d878a-3541-4e8f-ae32-081aae705496_rw_1200.jpg" data-mid="241546066" border="0" src="https://freight.cargo.site/w/1000/i/49a873ce415ee196f9dc1f1f44f182c00a07b66c248e64b73b649fb753f210db/f44d878a-3541-4e8f-ae32-081aae705496_rw_1200.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c949ed9540b799a8361412c7a6fc7029eddae4a0495843bfec835885097fb3e6/1ded8772-e027-458e-ac5d-180cb9a91eb2_rw_1200.jpg" data-mid="241545985" border="0" src="https://freight.cargo.site/w/1000/i/c949ed9540b799a8361412c7a6fc7029eddae4a0495843bfec835885097fb3e6/1ded8772-e027-458e-ac5d-180cb9a91eb2_rw_1200.jpg" /> ︎Back to home︎&nbsp; https://biancafratus.work/38027781 Tue, 09 Dec 2025 15:51:21 +0000 Bianca Fratus https://biancafratus.work/38027781 2025 Euphoria Creative CCO:Marcelo RizérioCD: Ricardo AlonsoCW: Bianca FratusAD: Victor Piva BREAK POINT &nbsp;Everyone talks about the breaking point, but no one talks about what’s behind that moment. And it’s not just about tennis rackets. It’s about life. With this insight, Wellhub - the official sponsor of Rio Open 2025 - used the moment when all eyes were on the tournament to talk about something people often forget to look at: mental health. A campaign with everything it deserved: a film, an activation,and a series of prints produced by hand and released in both Portuguese and English. <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/c6e808d11c0a26f8655d45b8b2792780f37c2c715712b929b7c5653d26d0ebfe/1ee0e97d-86a4-4bab-8d71-71eb881347fa_rw_1920.jpg" data-mid="241603162" border="0" src="https://freight.cargo.site/w/1000/i/c6e808d11c0a26f8655d45b8b2792780f37c2c715712b929b7c5653d26d0ebfe/1ee0e97d-86a4-4bab-8d71-71eb881347fa_rw_1920.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/c34937d5c387c4b79d3a65239fd89f922ffcfc7b2f351b6bb07acc951d4b8d09/162089de-f2ec-40b0-93a8-e36c49a5eca8_rw_1920.jpg" data-mid="241603167" border="0" src="https://freight.cargo.site/w/1000/i/c34937d5c387c4b79d3a65239fd89f922ffcfc7b2f351b6bb07acc951d4b8d09/162089de-f2ec-40b0-93a8-e36c49a5eca8_rw_1920.jpg" /><img 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data-src="https://freight.cargo.site/t/original/i/eaad4d6e9a32a2c68d926ec60af18164fed55c77e10fa11adad1b365c8e48595/d98ebda2-970d-4181-b4f9-9c0ad963fed9_rw_1920.jpg" data-mid="241603202" border="0" src="https://freight.cargo.site/w/1000/i/eaad4d6e9a32a2c68d926ec60af18164fed55c77e10fa11adad1b365c8e48595/d98ebda2-970d-4181-b4f9-9c0ad963fed9_rw_1920.jpg" /> ︎Back to home︎&nbsp; https://biancafratus.work/36951604 Tue, 19 Nov 2024 16:48:32 +0000 Bianca Fratus https://biancafratus.work/36951604 2024 Euphoria Creative CCO:Marcelo RizérioCD: Rafael GuthCW: Bianca FratusAD: Henrique Soares HAVAIANAS MEN We created Havaianas’ first-ever campaign focused on men, which was also the perfect moment for another brand first: a communication built entirely around product features. 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data-src="https://freight.cargo.site/t/original/i/23074ed48a3e303df0d2e4967305caf1ec4b5af94e76528c3cb184fe0700ba43/af969f94-2593-446a-80e8-b7d41a1501ac_rw_1920.jpg" data-mid="241558584" border="0" src="https://freight.cargo.site/w/1000/i/23074ed48a3e303df0d2e4967305caf1ec4b5af94e76528c3cb184fe0700ba43/af969f94-2593-446a-80e8-b7d41a1501ac_rw_1920.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b613df971d73738f8e80839ff4364fb0801d22e28b86dd5d0e45acc6ca102511/95857032-4da0-4413-adea-0eb6206adfdd_rw_1920.jpg" data-mid="241558582" border="0" src="https://freight.cargo.site/w/1000/i/b613df971d73738f8e80839ff4364fb0801d22e28b86dd5d0e45acc6ca102511/95857032-4da0-4413-adea-0eb6206adfdd_rw_1920.jpg" /><img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d4693fe9c8a4558cd91018159e2ea9a6f1543d26f390a7d86e34644b0a791728/115551b3-46a9-4b3f-88cb-0f33cf5c4294_rw_1920.jpg" data-mid="241558581" border="0" src="https://freight.cargo.site/w/1000/i/d4693fe9c8a4558cd91018159e2ea9a6f1543d26f390a7d86e34644b0a791728/115551b3-46a9-4b3f-88cb-0f33cf5c4294_rw_1920.jpg" /> ︎Back to home︎ https://biancafratus.work/36389430 Tue, 02 Jul 2024 19:10:34 +0000 Bianca Fratus https://biancafratus.work/36389430 2023 Euphoria Creative CCO:Marcelo RizérioCD: Rafael GuthCW: Bianca FratusAD: Henrique Soares, Luã Campos Ilustrations: Amanda Lobos, Heloisa Hariadne, Henrique Soares, Luã Campos, Manoel Quitério, Suzane Lopes. TWITCH: LIVE &amp; ALIVE If Twitch users claimed that they didn't watch black streamers' lives because they didn't know any, we put those streamers in a place where they couldn't be ignored: in the platform's ads. And oh, we also created a highlight shelf for them on the Twitch front page. That's how we transformed the largest livestream platform in the world into the largest amplifier of #BlackVoices. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d793dc193f191192f6c3a17b3989d914cc0c028fabb0c279ff18958fe43f213/KV_VozesPretas_1920x1080_aplicacao02.jpg" data-mid="214016655" border="0" src="https://freight.cargo.site/w/1000/i/9d793dc193f191192f6c3a17b3989d914cc0c028fabb0c279ff18958fe43f213/KV_VozesPretas_1920x1080_aplicacao02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a6478dc39c029d1fd5169695be344c41a477c6cf0c9afe71e2731d90b2526c43/Twitch_VozesPretas_CASE_1920x1080_ILUSTRAS_01.jpg" data-mid="214016258" border="0" src="https://freight.cargo.site/w/1000/i/a6478dc39c029d1fd5169695be344c41a477c6cf0c9afe71e2731d90b2526c43/Twitch_VozesPretas_CASE_1920x1080_ILUSTRAS_01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f1b53ac183026f13370c9de868be746920c433b264ae62b19c4725ff65c8902f/KV_VozesPretas_1920x1080.jpg" data-mid="214013702" border="0" src="https://freight.cargo.site/w/1000/i/f1b53ac183026f13370c9de868be746920c433b264ae62b19c4725ff65c8902f/KV_VozesPretas_1920x1080.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2ea18af35d6494f8d100ce54c459a675e7f4aedd3f43552889a6fe7b5c494bb/Twitch_VozesPretas_CASE_1920x1080_ILUSTRAS_03.jpg" data-mid="214016663" border="0" src="https://freight.cargo.site/w/1000/i/e2ea18af35d6494f8d100ce54c459a675e7f4aedd3f43552889a6fe7b5c494bb/Twitch_VozesPretas_CASE_1920x1080_ILUSTRAS_03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e52fdab1a6e983c2a1701bc236443012459ae09eb744cead7a28c6ef54fb859a/Type-Stacking-Echo.gif" data-mid="214013954" border="0" src="https://freight.cargo.site/w/1000/i/e52fdab1a6e983c2a1701bc236443012459ae09eb744cead7a28c6ef54fb859a/Type-Stacking-Echo.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c644c55ecc9e672a5f8e09ba6acc801ac770bca8c4f43298bfc5b4eb5f7c816c/Post_21.png" data-mid="214014311" border="0" src="https://freight.cargo.site/w/1000/i/c644c55ecc9e672a5f8e09ba6acc801ac770bca8c4f43298bfc5b4eb5f7c816c/Post_21.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dae0c95c32afd4f59d643b448a1c1b98d1010fb45eef49f50e214a66a6ad8eea/Post_13.png" data-mid="214015897" border="0" src="https://freight.cargo.site/w/1000/i/dae0c95c32afd4f59d643b448a1c1b98d1010fb45eef49f50e214a66a6ad8eea/Post_13.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ef680a71410ca758d06cd78ce5e971cfc99d10c23367b40e046f1915af417a89/Post_18.png" data-mid="214014310" border="0" src="https://freight.cargo.site/w/1000/i/ef680a71410ca758d06cd78ce5e971cfc99d10c23367b40e046f1915af417a89/Post_18.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/04d1969fd45224b4595e71f44db2c74438973c11ae41bc71764c9e19a6ec601d/Post_05.png" data-mid="214014306" border="0" src="https://freight.cargo.site/w/1000/i/04d1969fd45224b4595e71f44db2c74438973c11ae41bc71764c9e19a6ec601d/Post_05.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/87944a83626f0acd861fb20fe2718c9e21e30f0b3e310a22a1f4c50dc2718691/Twitch_Case_GIF_Cels.gif" data-mid="214013951" border="0" src="https://freight.cargo.site/w/1000/i/87944a83626f0acd861fb20fe2718c9e21e30f0b3e310a22a1f4c50dc2718691/Twitch_Case_GIF_Cels.gif" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b78b14f1601c3a37eb883b876265938aea456ec11fd1cbe63d411ee5ef3e4228/Twitch_Case_Poster.jpg" data-mid="214013952" border="0" src="https://freight.cargo.site/w/1000/i/b78b14f1601c3a37eb883b876265938aea456ec11fd1cbe63d411ee5ef3e4228/Twitch_Case_Poster.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f88d89d1a177d021b473bd757fa27bc1b2dd9e4c873ee797416d477e19685d5d/Twitch_VozesPretas_CASE_mockupFrontPage.jpg" data-mid="214016486" border="0" src="https://freight.cargo.site/w/1000/i/f88d89d1a177d021b473bd757fa27bc1b2dd9e4c873ee797416d477e19685d5d/Twitch_VozesPretas_CASE_mockupFrontPage.jpg" /> <img width="5260" height="3507" width_o="5260" height_o="3507" data-src="https://freight.cargo.site/t/original/i/ee4027429c118193deadfaeaa132085a00ebdaf395c67d41137dcfd985aeb0a5/StreetPosterMockup_02.jpg" data-mid="214013777" border="0" src="https://freight.cargo.site/w/1000/i/ee4027429c118193deadfaeaa132085a00ebdaf395c67d41137dcfd985aeb0a5/StreetPosterMockup_02.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/61ce69820caa2f2c8b09a6b98fc7209f18f2f9468e78b77ffa48328bf21d4c83/Twitch_BillboardMockup.jpg" data-mid="214013884" border="0" src="https://freight.cargo.site/w/1000/i/61ce69820caa2f2c8b09a6b98fc7209f18f2f9468e78b77ffa48328bf21d4c83/Twitch_BillboardMockup.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08ebf43011e7edd48b4f9e53e5d9c381240b1cdb616ba813de579f8ac2ef3d16/Assinatua_VozesPretas_GIF.gif" data-mid="214016879" border="0" src="https://freight.cargo.site/w/1000/i/08ebf43011e7edd48b4f9e53e5d9c381240b1cdb616ba813de579f8ac2ef3d16/Assinatua_VozesPretas_GIF.gif" /> ︎Back to home︎ https://biancafratus.work/36440205 Mon, 15 Jul 2024 20:46:04 +0000 Bianca Fratus https://biancafratus.work/36440205 2024Africa Creative Fundo Elas+ CANJA Audio Culture CD: Carol PatrocínioCW: Bianca Fratus, Bruno Reis, Janaína Nery, Zeca CastilhoAD: Gabriel Moniz, João Corazza, Lígia Fava, Ludmila Abramov VIVO + FUNDO ELAS+: DON'T MESS WITH A PRINCESS To shed light on the often-hidden abuse women face in gaming, we brought in those who’ve also faced silent struggles in their stories: Disney princesses. And we had everyone singing about it. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="489" height="338" width_o="489" height_o="338" data-src="https://freight.cargo.site/t/original/i/c50c446264613113f9d113f9837aa39b2d271e08f0d6fff171e7927bbddf0956/WhatsAppVideo2024-06-15at11.07.191-ezgif.com-crop.gif" data-mid="214739828" border="0" data-scale="92" src="https://freight.cargo.site/w/489/i/c50c446264613113f9d113f9837aa39b2d271e08f0d6fff171e7927bbddf0956/WhatsAppVideo2024-06-15at11.07.191-ezgif.com-crop.gif" /> <img width="528" height="338" width_o="528" height_o="338" data-src="https://freight.cargo.site/t/original/i/d9e4159a82212d76d0c86cfdea66e89416c2f183933dec5d0b1ba6cc3e6b7159/Thumb02.jpg" data-mid="214753965" border="0" data-scale="100" src="https://freight.cargo.site/w/528/i/d9e4159a82212d76d0c86cfdea66e89416c2f183933dec5d0b1ba6cc3e6b7159/Thumb02.jpg" /> <img width="567" height="319" width_o="567" height_o="319" data-src="https://freight.cargo.site/t/original/i/d0ec32159f83f8770201558022e4e37b966b0a6b1c40b25c2953e3bc1d331d01/ezgif.com-crop-1.gif" data-mid="215023603" border="0" src="https://freight.cargo.site/w/567/i/d0ec32159f83f8770201558022e4e37b966b0a6b1c40b25c2953e3bc1d331d01/ezgif.com-crop-1.gif" /> <img width="549" height="309" width_o="549" height_o="309" data-src="https://freight.cargo.site/t/original/i/abdc27901b1b24193007c6e9d9757a30d73591573158475af73b8f6a1ebafb54/ezgif.com-crop-2.gif" data-mid="215023604" border="0" src="https://freight.cargo.site/w/549/i/abdc27901b1b24193007c6e9d9757a30d73591573158475af73b8f6a1ebafb54/ezgif.com-crop-2.gif" /> <img width="571" height="321" width_o="571" height_o="321" data-src="https://freight.cargo.site/t/original/i/c0d1836397bf8ca643602084034004e5ad62713d8761638d231559ed49769a89/ezgif.com-crop.gif" data-mid="215023605" border="0" src="https://freight.cargo.site/w/571/i/c0d1836397bf8ca643602084034004e5ad62713d8761638d231559ed49769a89/ezgif.com-crop.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ad1d15fc22ccc76d26609e4da32aded3910d1c2e0249ad6352e825bc55b59afe/vivo-lanca-movimento-naomexecomasprincesas-em-combate-ao-assedio-nos-jogos-onlines-4.jpg" data-mid="214681218" border="0" src="https://freight.cargo.site/w/1000/i/ad1d15fc22ccc76d26609e4da32aded3910d1c2e0249ad6352e825bc55b59afe/vivo-lanca-movimento-naomexecomasprincesas-em-combate-ao-assedio-nos-jogos-onlines-4.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3df76ee640fc74d4f187cc96c1ca3a206aa09b4a0eaff28e35cf63687df7cd85/vivo-lanca-movimento-naomexecomasprincesas-em-combate-ao-assedio-nos-jogos-onlines-2.jpg" data-mid="214680145" border="0" src="https://freight.cargo.site/w/1000/i/3df76ee640fc74d4f187cc96c1ca3a206aa09b4a0eaff28e35cf63687df7cd85/vivo-lanca-movimento-naomexecomasprincesas-em-combate-ao-assedio-nos-jogos-onlines-2.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d44c4009cbc44344aa08500c909b55923f02e667cfcba9cf25ca6e1c82e31fbf/vivo-lanca-movimento-naomexecomasprincesas-em-combate-ao-assedio-nos-jogos-onlines-1.jpg" data-mid="214680035" border="0" src="https://freight.cargo.site/w/1000/i/d44c4009cbc44344aa08500c909b55923f02e667cfcba9cf25ca6e1c82e31fbf/vivo-lanca-movimento-naomexecomasprincesas-em-combate-ao-assedio-nos-jogos-onlines-1.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bb841a11a10dc14b957885a94ad3b8e1fef2b4c6f325767fa370882d442c775c/vivo-lanca-movimento-naomexecomasprincesas-em-combate-ao-assedio-nos-jogos-onlines-3.jpg" data-mid="214681038" border="0" src="https://freight.cargo.site/w/1000/i/bb841a11a10dc14b957885a94ad3b8e1fef2b4c6f325767fa370882d442c775c/vivo-lanca-movimento-naomexecomasprincesas-em-combate-ao-assedio-nos-jogos-onlines-3.jpg" /> <img width="1600" height="1134" width_o="1600" height_o="1134" data-src="https://freight.cargo.site/t/original/i/5770eb946925ccb180ac4483f6cf92b791ee2b34817fc72eda6453d44dddcf3f/WhatsApp-Image-2024-06-15-at-10.55.36.jpeg" data-mid="214679756" border="0" src="https://freight.cargo.site/w/1000/i/5770eb946925ccb180ac4483f6cf92b791ee2b34817fc72eda6453d44dddcf3f/WhatsApp-Image-2024-06-15-at-10.55.36.jpeg" /> ︎Back to home︎